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The Excell Brands Advantage

At Excell Brands, we don’t just distribute products—we build partnerships. We believe in investing in our relationships to ensure mutual growth and success. Our commitment goes beyond delivering goods; we deliver value.

We Are Not Just A Distributor

We are a Category Management Partner who provides solutions to complex business needs.
Comprehensive Category Management

Partnership that embraces full category services including budgeting, sku selection, inventory investment, inventory allocation, planogramming & merchandising

Excell Brands

Other Distributors

Pick & Pack Replenishment
Full case flow distribution augmented with pick and pack inventory replenishment governed by proprietary forecasting & replenishment algorithms

Excell Brands

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Commitment to Daily Expedited Shipping
Street Date distributions & daily replenishment shipped via expedited freight to minimize lead times and optimize sales

Excell Brands

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Dedicated Field Force

National, proprietary, dedicated army of field merchants visiting key retailers on a weekly basis and incentivized to push product and drive sales

Excell Brands

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Scan Based Trading Programs
Flexible financial terms that mitigate retailer risk and eliminate artificial Open to Buy Constraints

Excell Brands

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Optimized Inventory Distribution, Replenishment & Reallocation
Inventory allocations driven by robust, historical sales data. Optimized sell through fueled by capturing real time sales and expediting replenishment & rebalancing inventory in response to actual sales trends

Excell Brands

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We Are Invested

Our financial commitments to physical space, people, technology, inventory, and expedited shipping are unparalleled across our competition.

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We Drive Sales

Our promise of “Right Product, Right Place, Right Time!” embodies our mission to drive sales and grow the collector base.
Collector cards on table

Right Product

With thousands of SKUs from fan-favorite franchises to the latest releases, we offer a diverse selection of iconic trading cards and the hottest new collectibles to meet your needs.

Toy display at department store

Right Place

Our streamlined pick-and-pack system, supported by over 500 dedicated staff, ensures fast and accurate fulfillment, shipping millions of units annually directly to stores for rapid restocking.

Kids playing with trading cards

Right Time

Our national field team ensures products reach retail shelves precisely when needed, delivering trading card games and collectibles on release day to drive excitement and maximize sales from the start.

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