Our History
While we honor our rich history, we’re always looking forward. Our commitment to innovation and growth ensures that we remain a dynamic force in the distribution industry. We’re proud to be a company that has stood the test of time, and we’re excited about what the future holds.
1996
Excell Marketing was formed
2002
Excell and Target form exclusive partnership
2002
The Fairfield Company acquired
2009
Bulls i Toy was founded
2016
Excell Brands was formed
Our Core Values
These words describe us. They are carefully selected because of who we are at the core.
These words describe how we do what we do every day. They are what makes us better than our competition.
Integrity
- Loyalty
- Focused on doing the right thing
- Earnest
Compassion
- Committed to the success of others
- Empathy
- Mentorship
Embracing Change
- Entrepreneurial spirit
- Open to new ideas
- Creativity & versatility
Results
- Look for solutions
- Exceed our customers’ expectations
- Get it done
Teamwork
- Company first
- Work well with others
- Working towards a common goal
At Excell Brands, we believe our unwavering commitment to these values will lead us to… Excell In Every Way.