Our partners don’t see us as a vendor or a distributor, they see us as a Solution.

Stan Seidler
Founder & Chairman

Sue Seidler
Vice Chairman

Terry Rosendahl
CEO and President of Excell Brands

Patrick Burton
CFO/COO

Mark Den Adel
Vice President Finance

Tim Nolan
Chief Strategy Officer

Dustin Schwartz
Sr. Director of Merchandising

Vicki O’Brien
Director HR Strategy

David Robbins
Director Warehouse Operations

Jess Elias
Director Field Operations

Chad Ranck
Sr. Director of Sales

Delaney Brunssen
Sr. Director National Accounts