Our Leadership

At Excell Brands, our success is driven by a team of passionate, experienced leaders who are committed to excellence. With decades of industry experience and a shared vision for the future, our leadership team is dedicated to delivering unparalleled service, innovation, and growth for our partners.

Our partners don’t see us as a vendor or a distributor, they see us as a Solution.

--- Stan Seidler

Headshot Stan Seidler

Stan Seidler

Founder & Chairman

Headshot Sue Seidler

Sue Seidler

Vice Chairman

Terry Rosendahl Headshot Photo

Terry Rosendahl

CEO and President of Excell Brands

Patrick Burton Headshot Photo

Patrick Burton

CFO/COO

Mark Den Adel Headshot Photo

Mark Den Adel

Vice President Finance

Timothy Nolan Headshot Photo

Tim Nolan

Chief Strategy Officer

Headshot Dustin Schwartz

Dustin Schwartz

Sr. Director of Merchandising

Vicki O'Brien

Vicki O’Brien

Director HR Strategy

David Robbins Headshot Photo

David Robbins

Director Warehouse Operations

Jess Elias Headshot Photo

Jess Elias

Director Field Operations

Chad Ranck Headshot Photo

Chad Ranck

Sr. Director of Sales

Delaney Brunssen Headshot Photo

Delaney Brunssen

Sr. Director National Accounts

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